Tobias Schäfers
FBW - Studiengang Wirtschaftspsychologie
FBW - Fachgebiet Marketingpsychologie
tobias.schaefers@th-owl.deID
13 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel, et al. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms, vol. 103, no. 5, 2022, pp. A1–6, https://doi.org/10.1016/j.indmarman.2022.03.015.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., et al. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias, and Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, et al. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias, and Mark Groza. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities .
ELSA
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, et al. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research, vol. 39, no. 2, 2022, pp. 751–61, https://doi.org/10.1016/j.jbusres.2021.09.054.
ELSA
| DOI
| WoS
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | 
Schäfers, Tobias, et al. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing, vol. 38, no. 11, 2021, pp. 2073–88, https://doi.org/10.1002/mar.21541.
ELSA
| DOI
| Download (ext.)
| WoS
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research, vol. 135, 2021, pp. 282–94, https://doi.org/10.1016/j.jbusres.2021.06.033.
ELSA
| DOI
| WoS
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier, 2020, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
ELSA
| DOI
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice, vol. 28, no. 4, Taylor & Francis, 2020, pp. 357–72, doi:10.1080/10696679.2020.1768869.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, Gerrit Paul, et al. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research, vol. 101, Elsevier, 2019, pp. 229–42, doi:10.1016/j.jbusres.2019.03.050.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, Arne K., et al. “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery.” Journal of Service Research, vol. 22, no. 1, Sage, 2019, pp. 60–74, doi:10.1177/1094670518802059.
ELSA
| DOI
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, Tobias, et al. “Access-Based Services for the Base of the Pyramid.” Journal of Service Research, vol. 21, no. 4, Sage, 2018, pp. 421–37, doi:10.1177/1094670518770034.
ELSA
| DOI
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13 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel, et al. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms, vol. 103, no. 5, 2022, pp. A1–6, https://doi.org/10.1016/j.indmarman.2022.03.015.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., et al. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias, and Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, et al. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias, and Mark Groza. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities .
ELSA
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, et al. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research, vol. 39, no. 2, 2022, pp. 751–61, https://doi.org/10.1016/j.jbusres.2021.09.054.
ELSA
| DOI
| WoS
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 |
Schäfers, Tobias, et al. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing, vol. 38, no. 11, 2021, pp. 2073–88, https://doi.org/10.1002/mar.21541.
ELSA
| DOI
| Download (ext.)
| WoS
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research, vol. 135, 2021, pp. 282–94, https://doi.org/10.1016/j.jbusres.2021.06.033.
ELSA
| DOI
| WoS
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier, 2020, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
ELSA
| DOI
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice, vol. 28, no. 4, Taylor & Francis, 2020, pp. 357–72, doi:10.1080/10696679.2020.1768869.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, Gerrit Paul, et al. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research, vol. 101, Elsevier, 2019, pp. 229–42, doi:10.1016/j.jbusres.2019.03.050.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, Arne K., et al. “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery.” Journal of Service Research, vol. 22, no. 1, Sage, 2019, pp. 60–74, doi:10.1177/1094670518802059.
ELSA
| DOI
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, Tobias, et al. “Access-Based Services for the Base of the Pyramid.” Journal of Service Research, vol. 21, no. 4, Sage, 2018, pp. 421–37, doi:10.1177/1094670518770034.
ELSA
| DOI