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8 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh M, Schäfers T, Lindgreen A, Di Benedetto CA. Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial marketing management : the international journal for industrial and high-tech firms. 2022;103(5):A1-A6. doi:10.1016/j.indmarman.2022.03.015
ELSA
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2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi F, Westphal J, Rangarajan D, Schäfers T, Parra-Merono MC, De-Juan-Vigaray MD. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers T, Leban M. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso G, Schäfers T, Brinkhoff S, Nauß N. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers T, Groza M. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities .
ELSA
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers T, Leban M, Vogt F. On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research. 2022;39(2):751-761. doi:10.1016/j.jbusres.2021.09.054
ELSA
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2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | 
Schäfers T, Narayanamurthy G, Moser R, Leban M. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing. 2021;38(11):2073-2088. doi:10.1002/mar.21541
ELSA
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| Download (ext.)
| WoS
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers T, Falk T, Kumar A, Schamari J. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research. 2021;135:282-294. doi:10.1016/j.jbusres.2021.06.033
ELSA
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