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8 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, M., Schäfers, T., Lindgreen, A., & Di Benedetto, C. A. (2022). Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms, 103(5), A1–A6. https://doi.org/10.1016/j.indmarman.2022.03.015
ELSA
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2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., Westphal, J., Rangarajan, D., Schäfers, T., Parra-Merono, M. C., & De-Juan-Vigaray, M. D. (n.d.). Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. 5th Industrial Marketing Management Summit, Online.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, T., & Leban, M. (n.d.). On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. American Marketing Association Winter Academic Conference, Online.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, G., Schäfers, T., Brinkhoff, S., & Nauß, N. (n.d.). „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. 2022 European Marketing Academy Conference, Budapest.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, T., & Groza, M. (n.d.). Selling ownership or selling access? Examining salespersons’ preferences and capabilities . 3rd International Conference on Challenges in Managing Smart Products and Services (CHIMSPAS 2022), Bielefeld .
ELSA
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, T., Leban, M., & Vogt, F. (2022). On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research, 39(2), 751–761. https://doi.org/10.1016/j.jbusres.2021.09.054
ELSA
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2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | 
Schäfers, T., Narayanamurthy, G., Moser, R., & Leban, M. (2021). The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing, 38(11), 2073–2088. https://doi.org/10.1002/mar.21541
ELSA
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| Download (ext.)
| WoS
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, T., Falk, T., Kumar, A., & Schamari, J. (2021). More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research, 135, 282–294. https://doi.org/10.1016/j.jbusres.2021.06.033
ELSA
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