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7 Publikationen

2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, T., & Leban, M. (2022). On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. Presented at the American Marketing Association Winter Academic Conference, Online.

2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., Westphal, J., Rangarajan, D., Schäfers, T., Parra-Merono, M. C., & De-Juan-Vigaray, M. D. (2022). Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. Presented at the Industrial Marketing Management Summit 2022, Online.

2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, G., Schäfers, T., Brinkhoff, S., & Nauß, N. (2022). „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. Presented at the 2022 European Marketing Academy Conference, Budapest.

2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, T., & Groza, M. (2022). Selling ownership or selling access? Examining salespersons’ preferences and capabilities . Presented at the International Conference on Challenges in Managing Smart Products and Services, Bielefeld .

2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, M., Schäfers, T., Lindgreen, A., & Di Benedetto, C. A. (2022). Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management, 103, A1–A6.

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, T., Narayanamurthy, G., Moser, R., & Leban, M. (2021). The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing, 38(11), 2073–2088.
ELSA | DOI | Download (ext.)

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, T., Leban, M., & Vogt, F. (2021). On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research, (139), 751–761.

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