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7 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers T and Leban M (2022) On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. .
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2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi F et al. (2022) Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. .
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2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso G et al. (2022) „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement. .
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers T and Groza M (2022) Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities . .
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2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh M et al. (2022) Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management. Industrial Marketing Management 103, A1–A6.
ELSA | DOI
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers T et al. (2021) The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks. Psychology & Marketing 38, 2073–2088.
ELSA | DOI | Download (ext.)
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers T, Leban M and Vogt F (2021) On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure. Journal of Business Research 751–761.
ELSA | DOI
 

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