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8 Publikationen
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi F et al. (n.d.) Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. .
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers T and Leban M (n.d.) On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. .
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso G et al. (n.d.) „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement. .
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers T and Groza M (n.d.) Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities . .
ELSA
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | 
Schäfers T et al. (2021) The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks. Psychology & Marketing 38, 2073–2088.
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