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7 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias und Marina Leban. 2022. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
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2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., J. Westphal, D. Rangarajan, Tobias Schäfers, M.C. Parra-Merono und M.D. De-Juan-Vigaray. 2022. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
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2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff und Nina Nauß. 2022. „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement.
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2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias und Mark Groza. 2022. Selling ownership or selling access? Examining salespersons’ preferences and capabilities .
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2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel, Tobias Schäfers, Adam Lindgreen und C. Anthony Di Benedetto. 2022. Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management 103: A1–A6. doi:10.1016/j.indmarman.2022.03.015, .
ELSA | DOI
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser und Marina Leban. 2021. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing 38, Nr. 11: 2073–2088. doi:10.1002/mar.21541, .
ELSA | DOI | Download (ext.)
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, Marina Leban und Florian Vogt. 2021. On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research, Nr. 139: 751–761. doi:10.1016/j.jbusres.2021.09.054, .
ELSA | DOI
 

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