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8 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel, Tobias Schäfers, Adam Lindgreen und C. Anthony Di Benedetto. 2022. Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial marketing management : the international journal for industrial and high-tech firms 103, Nr. 5: A1–A6. doi:10.1016/j.indmarman.2022.03.015, .
ELSA
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2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., J. Westphal, D. Rangarajan, Tobias Schäfers, M.C. Parra-Merono und M.D. De-Juan-Vigaray. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias und Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff und Nina Nauß. „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias und Mark Groza. Selling ownership or selling access? Examining salespersons’ preferences and capabilities .
ELSA
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, Marina Leban und Florian Vogt. 2022. On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research 39, Nr. 2: 751–761. doi:10.1016/j.jbusres.2021.09.054, .
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2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | 
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser und Marina Leban. 2021. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing 38, Nr. 11: 2073–2088. doi:10.1002/mar.21541, .
ELSA
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2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias, Tomas Falk, Ashish Kumar und Julia Schamari. 2021. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research 135: 282–294. doi:10.1016/j.jbusres.2021.06.033, .
ELSA
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