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8 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms 103 (2022) A1–A6.
ELSA
| DOI
M. van der Borgh, T. Schäfers, A. Lindgreen, C.A. Di Benedetto, Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms 103 (2022) A1–A6.
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, n.d.
ELSA
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M.C. Parra-Merono, M.D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, n.d.
2022 | Konferenz - Vortrag | ELSA-ID: 8340
On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models
T. Schäfers, M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, n.d.
ELSA
T. Schäfers, M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, n.d.
2022 | Konferenz - Vortrag | ELSA-ID: 8341
„Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement, n.d.
ELSA
G. Cziehso, T. Schäfers, S. Brinkhoff, N. Nauß, „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement, n.d.
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Selling ownership or selling access? Examining salespersons' preferences and capabilities
T. Schäfers, M. Groza, Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities , n.d.
ELSA
T. Schäfers, M. Groza, Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities , n.d.
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
On-demand features: Consumer reactions to tangibility and pricing structure
T. Schäfers, M. Leban, F. Vogt, Journal of Business Research 39 (2022) 751–761.
ELSA
| DOI
| WoS
T. Schäfers, M. Leban, F. Vogt, Journal of Business Research 39 (2022) 751–761.
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | 
The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks
T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.
ELSA
| DOI
| Download (ext.)
| WoS
T. Schäfers, G. Narayanamurthy, R. Moser, M. Leban, Psychology & Marketing 38 (2021) 2073–2088.
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
More of the same? Effects of volume and variety of social media brand engagement behavior
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.
ELSA
| DOI
| WoS
T. Schäfers, T. Falk, A. Kumar, J. Schamari, Journal of Business Research 135 (2021) 282–294.