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7 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers T, Leban M. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. 2022.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi F, Westphal J, Rangarajan D, Schäfers T, Parra-Merono MC, De-Juan-Vigaray MD. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. 2022.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso G, Schäfers T, Brinkhoff S, Nauß N. „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. 2022.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers T, Groza M. Selling ownership or selling access? Examining salespersons’ preferences and capabilities . 2022.
ELSA
 

2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh M, Schäfers T, Lindgreen A, Di Benedetto CA. Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. Industrial Marketing Management. 2022;103:A1–6.
ELSA | DOI
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers T, Narayanamurthy G, Moser R, Leban M. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing. 2021;38(11):2073–88.
ELSA | DOI | Download (ext.)
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers T, Leban M, Vogt F. On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research. 2021;(139):751–61.
ELSA | DOI
 

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