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7 Publikationen

2022 | Konferenz - Vortrag | ELSA-ID: 8340
T. Schäfers and M. Leban, On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. 2022.

2022 | Konferenz - Vortrag | ELSA-ID: 8339
F. Lauzi, J. Westphal, D. Rangarajan, T. Schäfers, M. C. Parra-Merono, and M. D. De-Juan-Vigaray, Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. 2022.

2022 | Konferenz - Vortrag | ELSA-ID: 8341
G. Cziehso, T. Schäfers, S. Brinkhoff, and N. Nauß, „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement. 2022.

2022 | Konferenz - Vortrag | ELSA-ID: 8808
T. Schäfers and M. Groza, Selling ownership or selling access? Examining salespersons’ preferences and capabilities . 2022.

2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
M. van der Borgh, T. Schäfers, A. Lindgreen, and C. A. Di Benedetto, “Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management,” Industrial Marketing Management, vol. 103, pp. A1–A6, 2022.

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
T. Schäfers, G. Narayanamurthy, R. Moser, and M. Leban, “The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks,” Psychology & Marketing, vol. 38, no. 11, pp. 2073–2088, 2021.
ELSA | DOI | Download (ext.)

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
T. Schäfers, M. Leban, and F. Vogt, “On-demand features: Consumer reactions to tangibility and pricing structure,” Journal of Business Research, no. 139, pp. 751–761, 2021.

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