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7 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias/Leban, Marina (2022): On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
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2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F. et. al. (2022): Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
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2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit et. al. (2022): „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement.
ELSA
 

2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias/Groza, Mark (2022): Selling ownership or selling access? Examining salespersons’ preferences and capabilities .
ELSA
 

2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel et. al. (2022): Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management, in: Industrial Marketing Management 103, S. A1–A6.
ELSA | DOI
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, Tobias et. al. (2021): The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks, in: Psychology & Marketing 38 (11), S. 2073–2088.
ELSA | DOI | Download (ext.)
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias et. al. (2021): On-demand features: Consumer reactions to tangibility and pricing structure, in: Journal of Business Research (139), S. 751–761.
ELSA | DOI
 

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Zitationsstil: Universität Freiburg

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