Please note that ELSA no longer supports Internet Explorer versions 8 or 9 (or earlier).
We recommend upgrading to the latest Internet Explorer, Google Chrome, or Firefox.
8 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Borgh, Michel van der u. a.: Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management, in: Industrial marketing management : the international journal for industrial and high-tech firms 103 (2022), H. 5, S. A1–A6.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F. u. a.: Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, o. O. u. J. .
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias/Leban, Marina: On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, o. O. u. J. .
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit u. a.: „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement, o. O. u. J. .
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias/Groza, Mark: Selling ownership or selling access? Examining salespersons’ preferences and capabilities , o. O. u. J. .
ELSA
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | 
Schäfers, Tobias u. a.: The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks, in: Psychology & Marketing 38 (2021), H. 11, S. 2073–2088.
ELSA
| DOI
| Download (ext.)
| WoS