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8 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, Marina Leban, and Florian Vogt. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research 39, no. 2 (2022): 751–61. https://doi.org/10.1016/j.jbusres.2021.09.054.
ELSA
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2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Borgh, Michel van der, Tobias Schäfers, Adam Lindgreen, and C. Anthony Di Benedetto. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms 103, no. 5 (2022): A1–6. https://doi.org/10.1016/j.indmarman.2022.03.015.
ELSA
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2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., J. Westphal, D. Rangarajan, Tobias Schäfers, M.C. Parra-Merono, and M.D. De-Juan-Vigaray. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias, and Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff, and Nina Nauß. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias, and Mark Groza. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities , n.d.
ELSA
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser, and Marina Leban. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing 38, no. 11 (2021): 2073–88. https://doi.org/10.1002/mar.21541.
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2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias, Tomas Falk, Ashish Kumar, and Julia Schamari. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research 135 (2021): 282–94. https://doi.org/10.1016/j.jbusres.2021.06.033.
ELSA
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