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7 Publikationen
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias, and Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, 2022.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., J. Westphal, D. Rangarajan, Tobias Schäfers, M.C. Parra-Merono, and M.D. De-Juan-Vigaray. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, 2022.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff, and Nina Nauß. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement, 2022.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias, and Mark Groza. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities , 2022.
ELSA
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Borgh, Michel van der, Tobias Schäfers, Adam Lindgreen, and C. Anthony Di Benedetto. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management 103 (2022): A1–6. https://doi.org/10.1016/j.indmarman.2022.03.015.
ELSA
| DOI
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser, and Marina Leban. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing 38, no. 11 (2021): 2073–88. https://doi.org/10.1002/mar.21541.
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2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, Marina Leban, and Florian Vogt. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research, no. 139 (2021): 751–61. https://doi.org/10.1016/j.jbusres.2021.09.054.
ELSA
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