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7 Publikationen


2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias ; Leban, Marina: On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, 2022
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2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F. ; Westphal, J. ; Rangarajan, D. ; Schäfers, Tobias ; Parra-Merono, M.C. ; De-Juan-Vigaray, M.D.: Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, 2022
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2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit ; Schäfers, Tobias ; Brinkhoff, Stefan ; Nauß, Nina: „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement, 2022
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2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias ; Groza, Mark: Selling ownership or selling access? Examining salespersons’ preferences and capabilities , 2022
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2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel ; Schäfers, Tobias ; Lindgreen, Adam ; Di Benedetto, C. Anthony: Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. In: Industrial Marketing Management Bd. 103, Elsevier (2022), S. A1–A6
ELSA | DOI
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518
Schäfers, Tobias ; Narayanamurthy, Gopalakrishnan ; Moser, Roger ; Leban, Marina: The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. In: Psychology & Marketing Bd. 38, Wiley (2021), Nr. 11, S. 2073–2088
ELSA | DOI | Download (ext.)
 

2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias ; Leban, Marina ; Vogt, Florian: On-demand features: Consumer reactions to tangibility and pricing structure. In: Journal of Business Research, Elsevier (2021), Nr. 139, S. 751–761
ELSA | DOI
 

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