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8 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel ; Schäfers, Tobias ; Lindgreen, Adam ; Di Benedetto, C. Anthony: Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management. In: Industrial marketing management : the international journal for industrial and high-tech firms Bd. 103. New York,NY, Elsevier (2022), Nr. 5, S. A1–A6
ELSA
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2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F. ; Westphal, J. ; Rangarajan, D. ; Schäfers, Tobias ; Parra-Merono, M.C. ; De-Juan-Vigaray, M.D.: Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias ; Leban, Marina: On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit ; Schäfers, Tobias ; Brinkhoff, Stefan ; Nauß, Nina: „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias ; Groza, Mark: Selling ownership or selling access? Examining salespersons’ preferences and capabilities
ELSA
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | 
Schäfers, Tobias ; Narayanamurthy, Gopalakrishnan ; Moser, Roger ; Leban, Marina: The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. In: Psychology & Marketing Bd. 38. New York, NY, Wiley (2021), Nr. 11, S. 2073–2088
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2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias ; Falk, Tomas ; Kumar, Ashish ; Schamari, Julia: More of the same? Effects of volume and variety of social media brand engagement behavior. In: Journal of Business Research Bd. 135. Amsterdam [u.a.], Elsevier (2021), S. 282–294
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